Vice President of Marketing at The Emlin Group
Interview Preparation Plan
The Vice President of Marketing at The Emlin Group will lead the strategic growth and brand expansion of a nationwide portfolio of senior living properties, including active adult, independent living, and multi-family properties. This is a full-time, in-person leadership role based in the greater Philadelphia area. The VP of Marketing will be responsible for developing and executing the overall marketing strategy to drive business growth, overseeing the marketing team, managing budgets, and ensuring alignment with company goals. This role requires a visionary and results-driven individual who can enhance brand awareness, generate revenue, and analyze market trends to make data-driven decisions. The VP will play a pivotal role in shaping the company's brand identity and ensuring a cohesive and impactful marketing strategy.
Key Responsibilities
- Develop and execute comprehensive marketing strategies for a nationwide portfolio of senior living properties.
- Lead and manage the marketing team, fostering a collaborative and high-performing environment.
- Oversee marketing budget management and ensure optimal ROI.
- Analyze market trends, customer insights, and competitor activities to inform strategic decisions.
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