Brand Manager, Snacking & Chunk at Lactalis Heritage Dairy

The Brand Manager, Snacking & Chunk at Lactalis Heritage Dairy is responsible for driving brand growth and long-term equity for the snacking and chunk product lines. This involves leading the planning, execution, and analysis of various business initiatives, gaining broad exposure to functional areas such as Brand Development, Consumer Insights, Innovation, R&D, Sales, Operations, Revenue Management, and Finance. The role requires a strategic, consumer-centric mindset with a curiosity for category trends and market opportunities. The Brand Manager will support the development of annual brand plans and long-term strategies, grounded in consumer and competitive insights. A key aspect of the role involves leading cross-functional teams through the product development lifecycle for new product launches, formulation upgrades, and packaging enhancements, ensuring successful go-to-market strategies. This position demands strong analytical skills for monitoring sales trends, diagnosing performance drivers, and recommending actions to drive growth. The Brand Manager will also be responsible for delivering reports on marketing and promotional programs to optimize ROI, and will work closely with cross-functional teams to manage and execute strategies for the assigned product portfolio.