Ad Marketing Manager at Roku

As an Ad Marketing Manager at Roku, you will be instrumental in developing and executing innovative advertising strategies to drive user acquisition, engagement, and revenue. This role requires a blend of strategic thinking, data analysis, and creative execution to optimize ad campaigns across various platforms. You will be responsible for managing the end-to-end lifecycle of ad marketing initiatives, from initial concept and planning to execution, monitoring, and performance analysis. You will work closely with cross-functional teams, including product, sales, and creative, to ensure alignment with overall business objectives and brand guidelines. A key aspect of this role is leveraging data insights to identify trends, measure campaign effectiveness, and make data-driven decisions to improve ROI. You will also stay abreast of the latest industry trends and best practices in digital advertising and streaming media to maintain Roku's competitive edge. The ideal candidate will possess a strong understanding of the digital advertising landscape, with a proven track record of managing successful ad campaigns. They should be adept at performance marketing, including A/B testing, audience segmentation, and campaign optimization. A passion for the evolving world of streaming and connected TV advertising is essential, as is the ability to thrive in a fast-paced, dynamic environment. This role offers a unique opportunity to shape the future of advertising on one of the leading streaming platforms.