Senior Director, Paid Social at Hearts & Science

The Senior Director, Paid Social role at Hearts & Science is a pivotal leadership position responsible for developing and executing cutting-edge paid social media strategies. This role demands a deep understanding of the social media landscape, data analytics, and audience segmentation to drive measurable business outcomes for clients. The Senior Director will lead a team of specialists, ensuring the efficient allocation of resources and fostering a culture of continuous learning and improvement. This position requires a strategic thinker who can identify new opportunities, evaluate emerging platforms, and translate complex data into actionable insights. The ideal candidate will serve as a subject matter expert, main point of contact for social networks, and a key player in new business development, ensuring the agency remains at the forefront of paid social innovation. Responsibilities include overseeing testing approaches, analyzing results, and merchandising strategies both internally and externally, while also identifying and evaluating new channels and technologies to recommend to clients. Project management for product and service development, and acting as a point of escalation for technology and engine-related issues are also crucial aspects of this role. The Senior Director will ensure client teams are informed of new providers and enhancements, and coordinate with training leads on certifications and QBRs with key partners.