CRM Manager at PopSockets

The CRM Manager at PopSockets is responsible for developing and executing strategies to enhance customer relationships, drive engagement, and maximize customer lifetime value. This role involves managing the CRM platform, analyzing customer data to gain insights, and implementing targeted campaigns to foster loyalty and retention. The CRM Manager will work cross-functionally with marketing, sales, and product teams to ensure a cohesive customer experience across all touchpoints. They will be instrumental in leveraging CRM data to inform business decisions, optimize marketing efforts, and personalize customer interactions. This position requires a strategic thinker with a strong understanding of CRM best practices, data analysis, and campaign management. The ideal candidate will be adept at utilizing CRM tools to segment audiences, automate processes, and measure the effectiveness of customer-centric initiatives.