Acquisition Marketing Manager at Pentasia
Interview Preparation Plan
Pentasia is seeking an Acquisition Marketing Manager to drive user acquisition and growth for their iGaming and fintech clients. This role will involve developing and executing strategies to attract new customers, optimize marketing spend, and achieve key performance indicators. The Acquisition Marketing Manager will be responsible for managing campaigns across various channels, analyzing data to inform decisions, and collaborating with cross-functional teams to ensure alignment with business objectives. This position requires a data-driven individual with a strong understanding of the acquisition funnel, from initial awareness to conversion and retention. The ideal candidate will have a proven track record of success in driving measurable growth, a deep understanding of digital marketing channels, and the ability to adapt strategies in a fast-paced, evolving industry. The role is critical in supporting Pentasia's clients' growth and success in the competitive iGaming and fintech markets.
Key Responsibilities
- Develop and implement comprehensive acquisition marketing strategies to drive user growth.
- Manage and optimize paid acquisition campaigns across various digital channels (e.g., SEM, social media, display advertising).
- Analyze campaign performance, identify trends, and provide actionable insights to improve ROI and CPA.
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