Product Manager, Ads Platform - DSP Integrations at Netflix
Interview Preparation Plan
As a Product Manager for Ads Platform - DSP Integrations at Netflix, you will be instrumental in developing and expanding the company's programmatic advertising capabilities. This role focuses on the integration of Demand Side Platforms (DSPs) to facilitate the purchase of Netflix inventory. You will work on defining the product roadmap, ensuring seamless integration of programmatic offerings, and driving adoption of these tools by advertisers and agencies. Your work will be crucial in monetizing Netflix's content by providing advertisers with effective ways to reach engaged audiences through a world-class ad tech ecosystem. This position involves a deep understanding of the programmatic advertising landscape, including standards like OpenRTB, VAST, and AdCOM, as well as familiarity with user workflows for programmatic transactions. You will collaborate closely with engineering, design, data science, and external DSP partners to deliver innovative products and integrations. A key aspect of this role will be to monitor and adapt to the evolving media buying behaviors influenced by AI, ensuring Netflix's inventory is well-positioned within the tools used by agencies and advertisers.
Key Responsibilities
- Define and drive the product roadmap for programmatic advertising offerings, aligning with business goals and partner needs.
- Develop and manage OpenRTB integrations, creative registration, and deal syncing with Demand Side Platforms (DSPs).
- Partner closely with engineering, design, data science, and DSP partners to deliver impactful products.
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