Product Marketing Manager, Brand Planning at TikTok

This role at TikTok focuses on developing and executing brand strategies that resonate with target audiences and drive platform growth. The Product Marketing Manager, Brand Planning will be responsible for understanding market trends, consumer insights, and competitive landscapes to inform brand positioning and communication strategies. Key responsibilities will include crafting compelling brand narratives, leading go-to-market strategies for new features or campaigns, and collaborating with cross-functional teams (Product, Creative, Sales, etc.) to ensure consistent brand messaging across all touchpoints. The ideal candidate will have a passion for the dynamic social media space and a proven ability to translate data-driven insights into impactful brand initiatives. This position requires a strategic thinker with strong analytical, communication, and project management skills. You will play a crucial role in shaping TikTok's brand perception and driving user engagement by ensuring our brand planning is innovative, effective, and aligned with the company's overall mission.