Associate Brand Manager – Whiskey (Single Malts) at Moët Hennessy
Interview Preparation Plan
The Associate Brand Manager for Whiskey (Single Malts) at Moët Hennessy is responsible for supporting the development and execution of consumer-centric brand marketing strategies for the U.S. Single Malt whiskey portfolio. This role involves close collaboration with senior brand leaders, cross-functional teams, agencies, distributors, and field teams to drive key performance indicators (KPIs) and commercial objectives. The position contributes to strategic planning, campaign development, performance tracking, and product activation within the luxury spirits industry. The Associate Brand Manager will create presentations, develop marketing programs, oversee activations, and manage trade marketing initiatives. They will also partner with finance on A&P (Advertising and Promotion) budgets and reporting, manage agency relationships, and work with sales teams to deliver market-specific programs.
Key Responsibilities
- Support development of U.S. Single Malt portfolio marketing strategies and brand plans.
- Create presentations and tools to secure internal and external buy-in.
- Oversee execution of 360-degree brand programs and activations across markets and channels.
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