Digital Marketing Manager at Coty

As a Digital Marketing Manager at Coty, you will be responsible for developing and executing comprehensive digital marketing strategies to promote Coty's diverse portfolio of beauty brands. This role requires a deep understanding of the digital landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and analytics. You will lead campaigns that drive brand awareness, customer engagement, and sales across various digital channels, ensuring a consistent and compelling brand message. This position involves collaborating with cross-functional teams, managing external agencies, and staying ahead of industry trends to maintain Coty's competitive edge in the beauty market. You will be expected to analyze campaign performance, identify areas for improvement, and optimize strategies to maximize ROI. A key aspect of this role is to translate business objectives into actionable digital marketing plans that resonate with target audiences and contribute to the overall growth of Coty's brands. This includes staying abreast of emerging digital technologies and consumer behaviors to innovate and maintain Coty's position as a leader in the beauty industry.