Social Media Lead at Plaid
Interview Preparation Plan
As a Social Media Lead at Plaid, you will be instrumental in shaping and executing the company's social media strategy across key platforms like LinkedIn, Instagram, X, and Facebook. This role demands a blend of creative storytelling, strategic thinking, and hands-on execution to amplify brand awareness, grow follower bases, and foster engagement. You will collaborate closely with cross-functional teams, including communications, marketing, product, and design, to launch targeted campaigns and manage Plaid's online presence. A passion for community building and a knack for crafting compelling narratives are essential for success in this dynamic position.
Key Responsibilities
- Lead and manage Plaid's social media channels (LinkedIn, Instagram, X, Facebook) to increase brand awareness, followers, and engagement.
- Develop and execute social media campaigns aligned with company goals, product launches, and brand moments.
- Create engaging, on-brand copy and design social creative using tools like Canva or Figma.
- Manage a comprehensive editorial calendar, ensuring timely and relevant content distribution.
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